“Our industry is a people business and to be successful you need to reach out to people on a different level.”

With decades of experience in the cattle business and a true passion to help others grow and succeed, Colt Keffer, owner of CK Sales and Marketing, LLC., is ready to elevate your marketing and sales goals to the next level with the help of The Wendt Group. The Wendt Group is excited to partner with CK Sales and Marketing and serve as the online bidding platform for all CK Sales.

Founded in 2021, CK Sales and Marketing was established with the goal of providing the maximum level of customer service and communication, not just at sale time, but all year long. The business model focuses on full scale services that seek to support an operations’ marketing and business goals all year, including full-service sale management, herd sire management, genetic acquisition and online sales.

“I truly believe that marketing is a yearlong strategy, you can’t simply turn it on right before sale time and expect it to work. CK Sales and Marketing seeks to support progressive breeders in developing a yearlong business strategy that will promote their brand and help them achieve their selling goals,” Colt said. 

It’s this passion to serve others well in business that convinced Colt to dive into the sale management niche. After 10 years of building strong relationships with the Charolais Association, he wanted to dig deeper and serve those customers on a more intricate level. 

Colt remarked, “I wanted to have a bigger part in helping them form and execute their marketing strategy. I really enjoy working with progressive breeders who are laying a foundation for a program to last for generations. I especially love working with the younger breeders who see the value in production agriculture and want to build a life around it. When I started CK Sales and Marketing, I was able to better serve these clients.”

The ideal CK customer is a breeder with a progressive mindset; one who is willing to think outside the box and try new ideas. When booking a new client, Keffer likes to fully understand the breeder’s operation and goals. He considers the relationship to be more of a partnership rather than a client relationship.

“My best clients are the ones that have faith in what I bring to the table and inversely, I have faith in what they are able to do as stockmen.”

Another key component of a strong client partnership is a shared value in the importance of marketing. Colt understands that without marketing and communication efforts, you might as well not be in our person-to-person business. He takes an aggressive and innovative approach to developing full-scale and yearlong marketing strategies that help build his client’s brands and promote their business year long, to prepare for a successful selling season. 

“You can have the best herd of livestock in the world, but if people don’t know about your product or are willing to buy it then it doesn't matter. A yearlong marketing strategy and innovative ideas go a long way to help grow brand awareness for your product.”

His drive for innovative solutions is exactly what led him to enter conversations with The Wendt Group to develop a partnership that would diversify his selling outlet and visibility for customers. In a digital marketing era where every view counts, Keffer knows maximizing reach in the digital space is more important than ever, not only for his brand, but his clients as well. 

“The Wendt Group offers a large audience of active buyers that will help further promote my customers and their product. The staff and level of service provided by The Wendt Group will also allow me to spend more time with my clients planning and strategizing and less time managing the intricacies and logistics of the business. I feel that TWG will play an integral role in building the brands of my clients in the future.”

Having been exposed to The Wendt Group platform before, Keffer felt strongly that the functionality of our platform, the ease of use and added level of customer service, made it the best platform to fit into his business model. Moving forward, all CK Sales hosted online will take place on our platform software. Keffer feels this transition will level up the services he can provide to his sellers, make the buying experience more accessible to a broader market, and provide greater efficiency for clerking and reporting.

“From a buyer's perspective, the platform offers every function you need to acquire the lot you are pursuing. From a selling standpoint the staff makes building and executing an auction a breeze. My personal favorite part of the platform is the clerking and reporting aspects. In my line of work the selling is only a portion of the job, there are several tasks to accomplish after the sale as well. I feel that The Wendt Group platform allows for easy clerking, payment processing, and reporting after the sale. Ultimately this will make parts of my role more efficient, providing for more time with customers to focus on strategies to grow their business.”

The decision to partner with The Wendt Group as the official platform provider for CK Sales and Marketing was a decision rooted in a desire to grow business for all. Keffer knows it is a competitive marketing and wants to grow his brand alongside the brands of all his customers. Visibility is key in that goal.

“I feel that the partnership will help grow the visibility of my brand and more importantly the clients that I represent. Additionally, with added customer support the sellers and buyers will have increased access to assistance when needed.”

The unique element of this partnership is the dual approach it will serve. Keffer will still provide all the boots on the ground and marketing services for his clients, while The Wendt Group platform will help increase and maximize visibility online, as well as reach to different geographical regions and varying customer types. 

“I know for a fact that our industry is a people business and to be successful you need to reach out to people on a different level. The Wendt Group will help my customers build and foster those new relationships with customers they may not have reached otherwise.”

CK Sales and Marketing clients are now hosting sales on the Cattle Connect platform!

To view a CK Sale visit www.cattleconnect.com or if you’re interested in booking services or a sale with CK Sales and Marketing, contact Colt Keffer at 765-376-8784.