Selling livestock is about more than just listing your auction and hoping for the best. In fact, marketing experts say you need to tell potential buyers about your auction seven times before it truly sticks in their minds. Yes, seven! This age-old marketing adage highlights a crucial truth: repetition is key to building awareness and driving participation. 

Whether it's spring, summer, fall, or winter, and whether your auction is live or online, getting the word out is critical to attracting the right buyers. The challenge? Buyers are busy, often juggling multiple commitments, and bombarded with messages from all directions. To stand out, you need to engage them repeatedly across various platforms, reminding them of your auction’s details and timing. So, how do you make sure you’re reaching potential buyers in the right ways? We’ve come up with SEVEN ways to advertise your auction effectively!

The first FOUR options are easy and come at no extra cost when you host an auction on Cattle Connect.

1. Auction Calendar on Cattle Connect
   As soon as you book an auction, whether it’s a traditional Cattle Connect online auction or an auction with one of our partners at AMS or CK, the auction gets listed on the Auction Calendar page on Cattle Connect. This page is one of the most-visited sections of CattleConnect.com, so the sooner you add your auction to the calendar, the more exposure you’ll receive. BONUS: If you have a Breeder Directory on Cattle Connect, your auction will also show up on your farm profile!

2. Auction Day Text Reminders
   On auction day, customers who have signed up for CattleTXT will receive a text reminder for all the auctions happening that day. This text includes the sale names and provides a direct link to the auction platform for easy access.

3. Social Media Coverage
   Cattle Connect has a strong social media following, with over 13,000 followers across Facebook and Instagram. Each week, we highlight the featured auction taking place throughout the week via a video reel and other static posts. These posts drive our audience directly to the auction calendar page to click on each individual sale.

4. The Daily Auction Digest
   Every morning, Cattle Connect sends out the Daily Auction Digest via email, which includes all the auctions happening that day. This digest reaches over 40,000 subscribers across Showpig, Cattle Connect, and TWG Land and Ag entities.

But that’s just the start! Here are a few additional advertising opportunities you can explore to maximize visibility and catch the attention of potential buyers:

1. CattleConnect.com Web Banners
   Web banners on CattleConnect.com are an excellent way to advertise your auction. With banner options across multiple pages, you can ensure your auction stands out to a wide audience.

2. Custom Text Messages
   With CattleTXT or your own AgTXT account, you can send custom text messages directly to past bidders and buyers. Whether you’re targeting your own list or Cattle Connect’s network, these personalized messages ensure your auction stays top of mind, and drives recipients to click directly on an auction link.

3. Email Blasts
   Custom email blasts can be sent to a list of over 24,000 subscribers, ensuring your auction reaches a wide and engaged audience.

Of course, we all know social media is a major player in advertising today. The marketing team at TWG and Cattle Connect can help you create custom graphics that you can use on your farm’s social media pages to spread the word and drive traffic to your auction.

We understand that advertising your auction can feel overwhelming, especially with all the other tasks that come with hosting an event. Standing out in a crowd may seem like a challenge, but that’s where our team comes in. We’re committed to you and here to make sure you have the most successful auction possible!

Interested in booking promo for your next auction? Click HERE!